We are heartbroken by the tragic passing of Afa Ah Loo.
Arthur Folasa Ah Loo, lovingly known as Afa, was 39 years old. He hailed from the beautiful villages of Falelima and Lotopa in Samoa. A proud son of the islands, his identity as a Samoan and a son of the Pacific was the foundation of everything he created, stood for, and shared with the world. Whether through fashion, community advocacy, or cultural storytelling, Afa honored his roots in every step of his journey. His pride in where he came from was never hidden, it was sewn into every piece he designed, spoken in every story he told, and carried in every space he entered.
A proud son of Samoa, a son of the Pacific, Afa carried his culture with him in everything he did. He was more than a fashion designer — he was a storyteller, a mentor, a creative force, a leader, a fierce advocate and activist for Pacific people, and above all, a devoted husband to Laura and loving father to their two beautiful children, Vera and Isaac.
Afa left an undeniable mark on the world. Through his nonprofit, Creative Pacific Foundation, and his self-named design house in Salt Lake City, he created space for others to dream, design, and celebrate their heritage. Whether he was curating community workshops, leading fashion shows, or mentoring the next generation of Pasifika artists, Afa was always giving, sharing his knowledge, his culture, and his heart.
He made history as the first and only Samoan designer to appear on Project Runway, proudly representing his homeland and making waves on a global stage. He never just entered spaces; he created them, and then made room for others. His designs, deeply inspired by his Samoan upbringing and Pacific identity, were worn by trailblazers like former Miss Pacific Islands and Miss Samoa Moemoana Safa’ato’a Schwenke, Prime Minister Fiame Naomi Mata’afa, actor Auli’i Cravalho, and film director David Derrick Jr., to name a few.
But beyond the runways, Afa built a life filled with purpose. He lived with pride, passion, and a deep commitment to his roots. He was a beacon for so many in the community, a reminder that we can take up space, stay grounded in who we are, and lead with love.
On Sunday, June 15, Afa’s life was tragically cut short while peacefully participating in the No Kings Day protest in Salt Lake City, Utah. He was marching with a crowd of nearly 10,000 people when an alleged peacekeeper opened fire at a suspect with an AR-15 style rifle, unintentionally striking Afa. He was rushed to the hospital but later passed due to his injuries. He was an innocent bystander, standing in solidarity with others, something he had always done with quiet strength and courage.
Authorities have since taken the shooter and two alleged peacekeepers into custody. The suspect, Arturo Gamboa, is currently facing a murder charge, and investigations are ongoing.
The outpouring of love for Afa has been immense. From loved ones to leaders, creatives to community members, everyone who crossed paths with him felt his light.
Utah Reps. Verona Mauga and Jacob Fitisemanu Jr. shared the following statement in response to the heartbreaking loss of a beloved community leader, cherished family member, and dear friend:
Utah Rep. Doug Fiefia, a member of the local Pasifika community, shared:
“He was a bright light in our Polynesian community and will be deeply missed. May his loved ones feel peace and comfort during this difficult time.”
Film director David Derrick Jr., whom Afa had dressed many times, wrote:
“He gave me confidence when I needed it. I already miss you uso. Thank you for blessing our lives. The world needs more people like Afa.”
In honor of his life and legacy, a GoFundMe has been created to support his wife, Laura, and their children during this devastating time. All donations will go directly to the family to help with funeral costs and immediate financial needs.
We send our deepest love, prayers, and condolences to Laura, Vera, Isaac, Afa’s family and friends, the Creative Pacific team, and all those who loved him.
Afa’s story will continue. Through every thread, every workshop, and every voice he inspired. His legacy is forever woven into the heart of our community.
Rest in power, Afa Ah Loo – son of Samoa, son of the Pacific.
Your light lives on.
