Bronson Kaufusi’s journey is one deeply rooted in family, football, and a drive to inspire. Born in New Jersey during his father’s tenure with the Philadelphia Eagles, Bronson’s path was shaped by his father, who grew up in Tonga and discovered football after moving to Utah at age nine. His dad’s hard work propelled him to the NFL and later into a long coaching career— nearly a decade at the University of Utah and almost two decades at BYU. It was at BYU that Bronson’s own love for sports flourished, nurtured by a father who not only opened doors for him but taught him the value of embracing every opportunity.
Growing up in a competitive household, Bronson shared that his family dynamic was unique: “I have an older sister, then me, then a brother, and twin siblings— a boy and a girl. All of us played college sports.” At BYU, Bronson played both football and basketball, and it was there he met his wife, who played soccer. A self-proclaimed “big nerd,” Bronson graduated with a degree in statistics analytics. He laughed as he admitted, “I’m a big nerd,” but his intelligence would later serve him well beyond the field.
Bronson’s NFL career began when the Baltimore Ravens drafted him. He later played for the Jets and finished his career with the Packers. Along the way, he discovered a passion for helping his teammates navigate the complexities of life off the field. “I saw so many players struggling with investing and business decisions,” he explained.
“It’s scary trying to find the right people. I love numbers, and I wanted to help.”
This passion led Bronson to real estate and investment advising. Over time, he built a network of trusted professionals, helping him manage his own ventures. When his playing days ended, he transitioned seamlessly into consulting for professional athletes across the NFL, NBA, and MLB, as well as celebrities and business owners. His mission? To guide individuals who, like many athletes, might not have grown up with financial literacy but suddenly find themselves with life-changing opportunities. “I help connect them with the right people and resources,” he shared, “so they can secure their future.”
But Bronson’s work doesn’t stop with professionals. He’s deeply committed to empowering young athletes. Through his organization, Young Athlete Society, he mentors middle and high school students, focusing on mindset and mental toughness. “If your mindset isn’t right, it’s going to be tough,” he emphasized. He even created a course to help athletes develop the mental skills necessary to excel both on and off the field.
“Sports were just the vehicle for me to learn these lessons,“
he reflected,
“but they apply to every aspect of life.”
Lessons from the Game and Life
Bronson credits much of his success to the mentors who shaped his perspective. One of the most impactful lessons? “We control tasks, not results,” he shared. “Athletes often focus on winning or making plays, but it’s about the tasks— the actions you take to get there. It keeps you in the present and removes distractions.” This focus on process over outcome has guided Bronson in sports, business, and life.
Another cornerstone of his philosophy is resilience. “The biggest thing sports teach you is how to handle adversity,” he explained. “If you can overcome challenges on the field, you can overcome anything in life.” This mindset has been key in his post-NFL career, where he helps athletes transition into new roles after their playing days end.
Building a Legacy
When asked about the impact he hopes to leave, Bronson’s answer was heartfelt: “I want to impact generations.” He aspires to help individuals transform not only their lives but the lives of their families and future generations. “It’s about showing people opportunities and helping them take action that creates lasting change.”
Bronson’s advice to his younger self resonates with anyone striving for growth: “Don’t be so hard on yourself. Mistakes happen, but keep going and learn from them. Believe in yourself, and always look out for others. You never know who needs help.”This compassion is deeply rooted in his Tongan heritage, which emphasizes family, humility, and service. “Checking in on others might mean the world to them,” he added.
“The greatest thing about being an athlete is using your platform to bless others and seeing them win.”
