Well, if I talk about the six-eight-lima, I’ma swerve Hamo-style while sippin’ on that Vailima.” That opening line, a lyrical mic drop from Poetik on Victor J Sefo’s anthem “685,” has echoed through the hearts of Pacific Islander worldwide. The song itself—an unflinching tribute to Samoa—blares with pride:
685 on your speakers, 685 on your radio, 685 around the world.
It’s not just a number; it’s a heartbeat, a home, a heritage. And at the center of this cultura anthem is Poetik, a rapper whose artistry is deeply intertwined with his identity. Representing the 685 of Samoa and the 684 of American Samoa, Poetik carries the weight of his roots in every verse, every beat. It’s Samoa to the lalolagi… Samoa to the world, baby!
We had the privilege of sitting down with Poetik for an in-depth conversation. This wasn’t just an interview— it was a window into the soul of an artist whose music speaks volumes about who we are as Samoan and people of the Pacific.
From Samoa, With Love
When asked about his journey, Poetik didn’t hesitate: “I come from Samoa.” It’s a statement of pride and belonging, a recognition of his roots in the islands of Savai’i, Upolu, Tutuila, and Manu’a. Growing up in the villages of Vaimoso, Falelatai, and Lano, Poetik was steeped in the culture and traditions that shape his music today.
But how did this talented artist get his start? Music, it seems, is in his blood. Born into a musical family, Poetik’s early life was a blend of church hymns and familial harmonies. While his father toured as a singer, Poetik stayed behind with his family, learning the art of melody and storytelling in the pews of his local church. “Music was always a part of my life,” he says. “And it still is to this day.”
His inspiration? Aside from his family, Poetik credits his uncles in the U.S., the legendary Boo-Yaa T.R.I.B.E. A pioneering group of Samoan artists, the Boo-Yaa T.R.I.B.E. brought West Coast hip-hop to the world, and their global tours— from China to Japan to Germany— showed a young Poetik that anything was possible. “They paved the way,” he says. “Watching them as a kid, I believed we could do it too.” Their influence runs deep, shaping the West Coast vibe that’s palpable in Poetik’s sound.
Music As Identity
For Poetik, music is more than a career— it’s a way of life, a reflection of who he is. “Every day I wake up, I’m Samoan,” he shares. This identity isn’t just skin deep; it informs how he carries himself in the world. From the way he addresses situations to how he handles business, Poetik approaches life with the same dignity and respect one would bring to a village council meeting.
But being true to himself isn’t always easy. One of his greatest challenges has been losing friends— boys he grew up with who have either passed away or found themselves behind bars. “That’s the hardest part,” he admits. “They’re not here to see the good things I’ve done.” Yet, through every obstacle, Poetik remains resilient. Challenges, he says, are part of life, and as Pacific Islanders, “we just run through them.”
“Seeing our people move together as one. That’s what makes me proud.”
– Poetik
A Humble Heart
When asked about the proudest moment of his career, Poetik doesn’t focus on awards or accolades. Instead, he beams with pride over the unity he sees in Pacific Islander music today. “It’s coming together like the old days, like the ’50s, the way our parents and grandparents were,” he says. For Poetik, the rising tide of collaboration among artists is a testament to the strength of the community.
This humility is a hallmark of Poetik’s character. His answer wasn’t about his personal achievements— it was about us, the collective. He shares:
SUMMERTIME IN THE 09
Poetik’s latest EP, Summertime in the 09, is a love letter to Auckland.
“I wanted to give something back to the 09,”
he explains. The EP is his meaalofa (gift) to the city that has been a part of his journey. Packed with feel-good tracks that celebrate summer, joy, and community, the project offers a slice of life during New Zealand’s holiday season and summertime vibes.
One standout track, “GTFOH,” holds a special place in Poetik’s heart. “That’s my fun song,” he says with a laugh.
“Sometimes, I just want to let loose and not care about what anyone thinks.”
The EP also features collaborations with artists like Taio Jr, The Uce, Lomez Brown, and Uncle Is. For Poetik, the process of creating the EP—from Auckland to San Diego—was as rewarding as the final product.
“The behind-the-scenes moments, especially the filming, were dope,”
he shares.
Looking Ahead
Where does Poetik see his career in the next few years? “Back to Samoa,” he says without hesitation. After a decade away, he dreams of returning home— not just to live but to give back. His vision includes building studios, creating film production opportunities, and offering classes for the youth. “It’s hard back home,” he says. “Not everyone has a computer or an iPhone.”
Wisdom for the Next Generation
Poetik’s advice to aspiring artists is simple yet profound: “Be yourself. 99.9% of the time, being yourself is the coolest thing you can be.” He encourages artists to stay true to their identity, even when the industry tries to change them. “When they come knocking, be strong enough to say, ‘I’m good, no thank you.’”
Samoa to the World
Poetik isn’t just an artist; he’s a storyteller, a cultural ambassador, and a beacon of Pacific Island pride. From the streets of Auckland to the shores of Samoa, his music is a celebration of identity, resilience, and unity. Whether he’s repping the 685 or the 684, Poetik’s message is clear: Samoa to the world, baby.
If you haven’t already, check out Summertime in the 09. You’ll discover more than just music— you’ll find a piece of home, whether you’re from Samoa, Auckland, New Zealand, or any island.
