Baby Joe: Carrying Tongan Language Through Music
You may have first stumbled across him on social media, or maybe one of his hooks has already lodged itself in your head, “Baby Lea Mai AA” or “Ta’ahine Ofa Atu.” Either way, there’s no mistaking his sound. Catchy. Feel-good. And, most importantly, rooted in language. Meet Baby Joe, an up-and-coming artist making waves not […]
TAIOJR: San Diego Polynesian Rapper Unifying the Community Through Music
TaioJr, a Samoan rapper from sunny San Diego who is using music to help unify his community. TaioJr is a rising talent who has been releasing music since 2021. He is about 7 albums deep and with each drop there has been nothing but banger after banger. If you grew up on West Coast music […]
“I’m Not Who I Am Without Santa Ana”: Jay Taj Honored in His Hometown for Transformational Impact on Community
In a room filled with love, legacy, and the echoes of a city’s heartbeat, the City of Santa Ana honored one of its own, Jay Taj, with a Certificate of Recognition, celebrating his outstanding contributions not only as a hip-hop artist and masterful storyteller but as a son of the city who never stopped showing […]
Island Girl Summer Playlist
A soundtrack for all the fierce, free, and glowing Pasifika women who are living their best lives– beach days, road trips, self-love, and dancing under the sun. Inspiration: This playlist is inspired by those unforgettable summers spent with cousins, besties, and aunties– cruising, laughing,, dancing at family functions, and soaking in all the love. The […]
Certified Lover Playlist
5 girls, 5 men. 10 tracks. All vibes. Everyone loves a playlist that takes them back to a time they felt deeply loved or one that lets them tap into the frequency of love through sound. Whether it’s tied to a memory, a daydream, or a late-night vibe, this one’s dedicated to the lover girls. […]
Legendary. Iconic. Trailblazing. Pioneering. Groundbreaking. Influential. Fearless. Brotherhood.
These are just a few words that come to mind when we think of Boo-Yaa T.R.I.B.E., a group that redefined hip-hop and left an indelible mark on the culture. The Boo-Yaa T.R.I.B.E. – a pioneering hip-hop group from Carson, California, consisting of Samoan-American brothers: Paul, Ted, Donald, Vincent, Roscoe, Danny, and David Devoux. Their music […]
Brianna Fruean – THIS IS OUR HOME
I recently had the opportunity to hear from Brianna Fruean, the passionate environmental advocate from Samoa, who shared some exciting updates about the ongoing project she’s been working on. For those who may not know, Brianna has long been a leader in the fight for climate justice, she’s a member of the Council of Elders […]
NRL Vegas Polynesian Takeover Event: A Celebration of Culture, Pride, and Rugby League
During NRL Week in Las Vegas, the Polynesian Takeover event emerged as one of the standout moments in the rugby league fan hub, offering a lively and dynamic series of festivities leading up to the highly anticipated match day. Held at Resorts World Las Vegas, the Polynesian Takeover was a celebration hosted by BigBodyCisco, with […]
Celle’s in Love?!
The Polynesian princess who has captivated the hearts and eyes of many back in the early 2010s made a surprise appearance at Holo Holo Festival Oceanside. Our beautiful sister, Celle, came out of the woodworks as a guest attending Holo Holo Festival, not anticipating performing at all that day, but once you open yourself up […]
Just Give It a Crack. The Journey of JJ4K
“Just give it a crack,” says JJ4K with a confident grin, summing up his approach to music and life. It’s more than just Australian slang—it’s a philosophy that embodies everything he stands for. In our conversation, he emphasizes that this simple advice is for anyone pursuing music or needing a reminder to keep going. It’s […]