If you’re on the side of TikTok that I’m on, you’ve probably seen that it’s brand trip season. For those who aren’t familiar with it, basically brands pay for influencers to go on an all expenses paid trip to a tropical destination, give them free “swag bags”, fill their hotel rooms or villas with the brand’s products, etc, and in return these influencers post about the trip and the brand’s products, essentially being digital billboards for consumers. It also creates “FOMO” for viewers and makes them want to be on those trips – well at least it makes me want to be there, lol.
Seeing all these influencers on brand trips makes me wonder when we’ll see a Pasifika influencer in these spaces. The thing about today’s digital age is people will just about watch anything. From a college student’s “day in the life” vlog to a stay-at-home mom’s day taking care of her children, and anything and everything in between. I personally love when I’m scrolling through social media and I see a Pasifika content creator/influencer– an immediate like and follow for me!
Especially if it’s @laynafinau,
@laynafinau Day in the life @ the Players. Crazy busy days. Not the golf rd Dad wanted (+4) but we still chugging along 💪🏽😉 #dayinmylife #golf #golftiktok #family #postpartum #momlife #wifelife ♬ original sound – alayna 🤎
@candaceleeee Pilates vlog as a SAHM and 3 kids 🥵 a workout in itself getting everyone out of the house but worth it and I’ve honestly done it so many times the kids know the drill haha #fitmama #twinmama #pilates #sahm #vlog #polytok #momsover30 #ditl #morningroutine #fyp ♬ original sound – Siangyoo
or @kaiandnika
@kaiandnika Nothing like Friday night date night 🥰 Good vibes + yummy food! #mom #dad #cooking #pasta #pizza #homemade #dinner #pregnant #pregnancy #pregnanttok #pregnanttiktok #momtok #pregnancycravings #pregnancytok #pregnancytiktok #MomsofTikTok #toddler #baby #husband #wife #family #italian #olipop ♬ Fly Me To The Moon – Frank Sinatra
I’ll never stop saying it, but our people deserve representation on a global scale and it’s the consistent Pasifika representation daily that I feel truly makes a difference and that’s something that social media makes very accessible for us.
So if you’re looking for a sign, this is it, POST YOUR CONTENT!!! Who better to represent our people than us? Let’s see our people populate places that we’ve never populated before!
Author
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Lanea Lutali, a Samoan from South Bay, California, is a second-year Sociology student at UCLA. As a digital media intern at Island City x PMN+, she is passionate about storytelling and content creating in entertainment, music, and sports. She strives to highlight voices and talents that inspire and guide the next generation of Pasifika excellence.
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